“Samsung is greeting the arrival of the iPhone 5 with an ad that will run [Sunday] in certain national and local newspapers (how modern),” Chris Matyszczyk reports for CNET.’
“Clearly, it’s been hastily put together, but its headline — ‘It doesn’t take a genius’ — rather prepares you for what follows,” Matyszczyk reports.
“Samsung’s biggest problem isn’t that its phone doesn’t have some fine rational attributes. It’s that the brand hasn’t captured hearts,” Matyszczyk writes. “There are no lists nor self-help books that can tell you how to do that. That does, sometimes, take a little genius.”
Read more in the full article here.
MacDailyNews Take: We love the smell of fear in the morning.
[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]